• DYK - The First Neon Sign was for a Paris Hairdresser that lit-up the Boulevard Montmartre in 1912, drawing-in vast crowds who wanted to see the “Liquid Fire”.
Why Digital Signage?
The first ‘Neon’ lamp, from the Greek word "neos," meaning "the new gas, was invented at the turn of the 20th Century by French engineer, Georges Claude, who envisioned molding gas-filled glass tubes into advertising signs that would command attention day or night.
Dubbed “Liquid Fire,” the new technology made its way to the U.S.A. in 1923, first used atop a Los Angeles Hotel for the Packard Automobile.
Today, Digital Signage provides more than just advertising, it provides critical analytics and content management to provide a measurable ROI.
Digital Signage Benefits
Digital Signage goes far beyond advertising, it is a critical component in business today, from Corporate Communications and Emergency Information to Education and Entertainment. Digital Signage heightens the Customer Experience and Increases Efficiency.
Messaging
Real-Time Information, Education, and Wayfinding Services.
Marketing
Interactive Experiences, Brand Awareness, and Analytics.
Merchandising
Digital Advertising, User Engagement, and Increased ROI.
These 7 Key Elements of Digital Signage provide clarity for connecting the dots on any and all digital signage projects.
Next-Generation Digital Signage Solutions
Master Video’s Digital Signage Solutions provide information over a network to effectively communicate important messaging in a dynamic changing format that communicates vital real-time information that is critical in today’s business environment.
We offer interactive experiences, video walls, and kiosks, to stimulate engagement and provide important information, directions, education, entertainment, and communication facility-wide.
“Our Digital Signage Solutions allow you to customize and update interactive digital sign content from anywhere, anytime with an internet connection to improve the customer experience and increase operational efficiencies.”
Brandon Lawshe – Vice President
