• DYK - The First use of Data Analytics was by American industrialists at the turn of the 20th Century, like Henry Ford, who revolutionized manufacturing with the assembly line.
Why Data Analytics?
Did You Know; The story of Data Analytics was born among the American industrialists of the late 1800s and early 20th Century. From Frederick Winslow Taylor in 1898, who conducted a time management analysis to improve efficiency at Pennsylvania’s Bethlehem Steel, to Henry Ford, who studied and measured the pacing of the processes down the Model T assembly line, reducing the time to build a car from over 12 hours to just 90 minutes in 1913.
Fast forward to the late 1960s, when Data Analytics became more mainstream when computers were first used as decision-making aids in business. Since then, Data Analytics has grown rapidly as a result of the innovation of Big Data, Data Warehouses, the Cloud, and a range of software and hardware tools. The research, discovery, and identification of trends in data are all part of data analytics.
Today, Data Analytics is an important tool for gaining business insights and providing custom-tailored experiences in IPTV, Digital Signage, and Electronic Security systems:
IPTV / Television Analytics
IPTV and Television Data Analytics manages both static and dynamic content, delivered to unlimited viewers, on any device, anywhere. Our Video Data Analytics measure who received and viewed content, with view-time durations and locations. Real-time metrics with cutting-edge data analytics allow for custom preferences and programming to enhance the viewer experience.
Digital Signage Analytics
Analytical Digital Signage data impressions empower businesses to make content changes in real-time, to provide a custom-tailored experience for viewers. From viewer counts and interest engagement to demographic ad targeting and interactive QR Code calls to action… Digital Signage Analytics enhances overall user attention and audience comprehension, providing measurable return on investment.
Electronic Security Analytics
Video Data Analytics and Artificial Intelligence, deliver smart data to improve safety, increase efficiency, and reduce costs. Our state-of-the-art AI and Video Analytics, detect, verify, and act on critical events in real-time. Our self-learning video analytics are custom designed to increase the productivity of security personnel while making monitoring more affordable and efficient facility-wide.
Data Analytics, combined with AI (Artificial Intelligence), opens up a new reality in facility management for real-time responsiveness.
Master Video provides Data Analytics software tools that allow for smarter business decisions to help reduce costs and increase efficiencies, for a return on investment that can be measured through tangible business results.
Our goal is to deliver Data Analytics solutions you can trust, that are easy to install and manage, to add value to bottom-line results.
“Data Analytic Software is a powerful tool for IPTV, Digital Signage, and Electronic Security applications. Understanding these next-generation tools and knowing how best to utilize them, is just one more way that Master Video can add value to your facility infrastructure investments.” Mike Lawshe – President