Digital Signage provides more than just advertising, it provides critical analytics and content management to provide a measurable ROI.
FAQ: Why Digital Signage?
Digital Signage is an innovative, multimedia experience to display diverse content such as internal messaging, advertisements, targeted media, and informational messaging, dynamically and instantly. Digital signage is an agile, engaging communication tool that drives revenue, enhances customer experiences, and communicates brand identity and messaging, that far surpasses static mediums such as print.
Digital Signage goes far beyond advertising, it is a critical component in business today, from Corporate Communications and Emergency Information to Education and Entertainment. Digital Signage heightens the Customer Experience and Increases Efficiency through Messaging, Marketing, and Merchandising:
• Messaging; Real-Time Information, Education & Wayfinding Services.
• Marketing; Interactive Experiences, Brand Awareness & Analytics.
• Merchandising; Digital Advertising, User Engagement & Increased ROI.
What are the Benefits of Digital Signage?
There are many different benefits digital signage will have on your business, which can help improve the customer experience, increase business efficiency, and build business success.
• Advertising; awareness & demand generation increase sales & profitability.
• Entertainment; relevant programming tailored to demographics.
• Information; dynamic content delivers real-time status updates.
• Internet; real-time news, social media feeds, weather, and video content.
• Communication; improves overall staff coordination and efficiency.
• Collaboration; synchronizes inter-department workflow communications.
• Education; ensures compliance and consistency across multiple locations.
• Wayfinding; facility directions reduce congestion and speed work-flow.
• Notification; important updates and emergency messaging instructions.
• Automation; Content Management Systems (CMS) streamlines distribution.
What are the 7 Elements of Digital Signage?
There are seven Key Elements of Digital Signage that provide clarity for connecting the dots on any and all digital signage projects. Each element is a distinct part of a digital signage project that converges with one another for a Unified Communications system.
• Content: Media, Advertising, Marketing, Education.
• Operations: Installation, Network, Maintenance, Service/Support.
• Design: Branding, Deployment, Purpose, Environment.
• Business: Partnering, Revenue, Analytics, ROI, ROO.
• Connectivity: Wired, Wireless, Cellular, Internet.
• Hardware: Displays, Mounts, Players, Infrastructure.
• Software: Scheduling, Player, Control, Creation.
Why Master Video?
Master Video provides Next-Generation Digital Signage Solutions distribute information over a network to effectively communicate important messaging in a dynamic changing format that communicates vital real-time information that is critical in today’s business environment.
Our Digital Signage CMS (Content Management System) allows you to customize and update interactive digital sign content from anywhere, anytime with an internet connection to improve the customer experience and increase operational efficiencies. We offer interactive experiences, video walls, and kiosks, to stimulate engagement and provide important information, directions, education, entertainment, and communication facility-wide.
Digital Signage is a flexible and effective technology tool that can be utilized across a variety of vertical markets, providing a dynamic delivery method for communicating with your audience.
• Medical | Healthcare
• Hospitality | Lodging
• Stadiums | Venues
• K-12 | Higher Education
• Corporate | Commercial
• Enterprise Markets
Single Source Solutions Since 1953
“Master Video is a third-generation family business, established in 1953. We are a "One Company-One Source" full-service technology integration company with over 68 years of experience, providing Audio-Visual Digital Media Technology Solutions from concept to completion.”
Mike & Brandon Lawshe
