• DYK - The first in-house local origination Video Content for rebroadcast was in the 1970s, using ¾” Sony U-Matic videotapes in hotels and hospitals across America..
Why Video Content?
Did You Know; The story of Video Content for in-house and local origination video for rebroadcast began in the early 1970s when Sony launched the first analog video cassette format, “U-Matic, which used a large 3/4" videotape. Before this innovation, previous video tape formats had only been open-reel.
First intended for the domestic market, the large U-Matic video player and 3/4” tape cassettes started bringing Video Content into the corporate marketplace.
The new “compact” video cassette quickly became popular in Hotels and Hospitals for in-house re-broadcasted programs and educational content.
Video formats have come a long way in the past few decades; from Betamax (1975) and VHS tapes (1976) to LaserDisc (1978), Hi-8 (1980), DVD (1996), MP4 (2001), HD DVD (2006), Blu-ray (2008), Streaming (2014), to 4K Ultra HD (2014).
Today, Video Content is one of the most powerful mediums for capturing and holding attention, and also one of the most versatile. Video Content works effectively as a communication and a marketing tool for Entertainment and Education, that can be distributed across multiple platforms in both digital and physical locations.
Master Video is an aggregator of interactive video content for Information, Education, Training, and Entertainment. We identify, source, and obtain the necessary licensing rights to allow video content to legally broadcast throughout your facility. We provide turn-key custom video content with engaging, actionable in-room television programming, to enhance the user experience.
Popular Video Content Markets
• Healthcare Facilities; Bring the comforts of home to the Patient’s bedside.
• Hospitality Properties; Turn any Hotel into a home away from home.
• Business Enterprise; Easily entertain your customers or employees.
• Educational Institutions; Keep copyright-compliant in the classroom.
• Worship Houses; Connect with congregation & community in a new way.
• Correctional Facilities; Encourage positive behavior and free up staff.
Enhancing The Patient Experience
Video Content plays an important role in Healthcare and Hospitals to improve the Patient experience. Entertainment and Education during a Patient's stay, provide a positive distraction, reducing stress and the number of medical staff interactions with Patients and their visitors. Engage patients and their families with Video Content that promotes comfort and wellness, creating a relaxing environment.
Educate Patients, Improve Outcomes
Studies show that educated Patients can have better outcomes and Video Content is one of the most effective ways to educate and engage patients. Research shows Patients that are well informed about their condition and treatment options have the confidence to make informed medical decisions that can greatly save on a facility’s health care costs. With patient-doctor interactions limited and hybrid exams becoming more common, video education makes more sense than ever.
Premium Digital Content
• Full Copyright Protection
• Multiple Delivery Formats
• High-Quality HD Video
• Digitally Delivered
• Thousands of Titles
• Frequent Title Refresh
• Variety of Subject Matter
• All Age Groups & Genre's
• Edited Content
• Multi-Language
Video Content Licensing
Video Content, like Movies, Sports, Entertainment, and Education are protected by copyright law, which is a legal right of ownership that allows creators of works to control how it is used and if it can be copied. Unauthorized use of protected Video Content can result in copyright infringement, which could lead to legal challenges. Video Content licensing stays in compliance with Digital Rights Management (DRM) for works as stipulated by the U.S. Copyright Act.
Facilities require the proper licensing rights to show movies and educational content.
Expertise You Need to Deliver Better Experiences
“Master Video provides end-users with the right content and appropriate licensing to rebroadcast Video Content for Entertainment, Education, and Information, through Media Aggregation Platforms and Video Delivery Systems.”
Mike Lawshe – President
