Video Walls

Why Digital Signage?

Master Video · 11/04/2021 ·

Digital Signage provides more than just advertising, it provides critical analytics and content management to provide a measurable ROI.

FAQ: Why Digital Signage?

Digital Signage is an innovative, multimedia experience to display diverse content such as internal messaging, advertisements, targeted media, and informational messaging, dynamically and instantly. Digital signage is an agile, engaging communication tool that drives revenue, enhances customer experiences, and communicates brand identity and messaging, that far surpasses static mediums such as print.

Digital Signage goes far beyond advertising, it is a critical component in business today, from Corporate Communications and Emergency Information to Education and Entertainment. Digital Signage heightens the Customer Experience and Increases Efficiency through Messaging, Marketing, and Merchandising:

• Messaging; Real-Time Information, Education & Wayfinding Services.
• Marketing; Interactive Experiences, Brand Awareness & Analytics.
• Merchandising; Digital Advertising, User Engagement & Increased ROI.

What are the Benefits of Digital Signage?
There are many different benefits digital signage will have on your business, which can help improve the customer experience, increase business efficiency, and build business success.

• Advertising; awareness & demand generation increase sales & profitability.
• Entertainment; relevant programming tailored to demographics.
• Information; dynamic content delivers real-time status updates.
• Internet; real-time news, social media feeds, weather, and video content.
• Communication; improves overall staff coordination and efficiency.
• Collaboration; synchronizes inter-department workflow communications.
• Education; ensures compliance and consistency across multiple locations.
• Wayfinding; facility directions reduce congestion and speed work-flow.
• Notification; important updates and emergency messaging instructions.
• Automation; Content Management Systems (CMS) streamlines distribution.

What are the 7 Elements of Digital Signage?
There are seven Key Elements of Digital Signage that provide clarity for connecting the dots on any and all digital signage projects. Each element is a distinct part of a digital signage project that converges with one another for a Unified Communications system.

• Content: Media, Advertising, Marketing, Education.
• Operations: Installation, Network, Maintenance, Service/Support.
• Design: Branding, Deployment, Purpose, Environment.
• Business: Partnering, Revenue, Analytics, ROI, ROO.
• Connectivity: Wired, Wireless, Cellular, Internet.
• Hardware: Displays, Mounts, Players, Infrastructure.
• Software: Scheduling, Player, Control, Creation.

Master Video 7 Key Elements Digital Signage

Why Master Video?
Master Video provides Next-Generation Digital Signage Solutions distribute information over a network to effectively communicate important messaging in a dynamic changing format that communicates vital real-time information that is critical in today’s business environment.

Our Digital Signage CMS (Content Management System) allows you to customize and update interactive digital sign content from anywhere, anytime with an internet connection to improve the customer experience and increase operational efficiencies. We offer interactive experiences, video walls, and kiosks, to stimulate engagement and provide important information, directions, education, entertainment, and communication facility-wide.

Watch this 60-Second Sample on Video Walls

Digital Signage is a flexible and effective technology tool that can be utilized across a variety of vertical markets, providing a dynamic delivery method for communicating with your audience.

Single Source Solutions Since 1953

Master Video CEO Mike Lawshe and VP Brandon Lawshe

“Master Video is a third-generation family business, established in 1953. We are a "One Company-One Source" full-service technology integration company with over 68 years of experience, providing Audio-Visual Digital Media Technology Solutions from concept to completion.”
Mike & Brandon Lawshe

CONTACT MASTER VIDEO

Video Walls

Master Video · 07/08/2021 ·

• DYK - The first Video Walls emerged in the early 1980s when standard 28” CRT (Cathode Ray Tube) monitors were stacked together, resulting in large gaps between screens.

Why Video Walls?

Did You Know; The story of the first Video Walls in the early 1980s begins when large 28-inch CRT screens were stacked and cubed together to make a “Video Wall.” It was such a revolutionary concept, that the large bezel gaps between the screens were hardly even noticed back then.

The first Video Walls used expensive software and processors to “Image Split” a single input video signal. For example, 16 separate image signals could produce one large image on a 4×4 array of CRT monitors to create a 10' x 10' Video Wall.

Today, technology has come a long way in size, shape, and resolution. Video Wall Systems are an integrated solution consisting of multiple components; An array of high-resolution displays driven by a powerful processing system and software. Together, the video wall behaves like a single display that can deliver performance, flexibility, and interactivity that simply is not possible with more basic display solutions.

Types of Video Walls
Video walls come in a large range of display technologies, including LCD, LED, blended projection, projection cubes, and more. Each display type offers unique advantages in terms of resolution, brightness, reliability, cost, and other factors.

► Watch this 60-Second Sample of Video Walls

Why Video Walls?
• Larger display area; improve audience draw and retention.
• Higher aggregate resolution; deliver more detailed content.
• Distributed displays; deliver content to multiple locations.
• Multiple content sources; deliver multiple simultaneous messages.

Master Video offers best-in-class Video Walls, with a wide-range of premium features and customization options to meet unique demands in any environment. Video Wall Systems are extremely versatile and can provide benefits for virtually any application and environment. Video Walls deliver outstanding visual performance, flexibility, and reliability for any business in every market.

Superior Visual Performance

• Higher Resolutions - Video walls are also much more scalable than projectors, since the display surface can be expanded without sacrificing image quality.

• Powerful Processing - Superior processing abilities enable video walls to deliver fluid visual performance and display large amounts of high-resolution content.

• Superior Brightness - These displays maintain consistent brightness regardless of their size, while front-projected images become dimmer and blurrier when they are enlarged.

Flexible Interactive Presentations

• Display Virtually Any Content - A video wall processor can capture signals in different resolutions and formats from a wide range of devices, like cameras, computers, cable boxes, and more.

• Dynamic Content Placement - The video controller enables individual display “tile” displays to work together as a single canvas, from a single display, stretched across multiple displays, or dragged across the display surface.

• Content Manipulation Features - A video wall software processor is a feature-rich interface, providing a range of tools for managing and manipulating content on the displays that can be arranged, scaled, zoomed, cropped, and layered.

Superior Reliability and Versatility

• Reliable & Resilient - Video Wall systems are built from professional-grade components, many specifically designed for 24/7, mission-critical environments, providing Video Wall reliability and resilience.

• Minimal Maintenance - Most Video Walls have no consumable parts and require virtually no maintenance over years of operation, making them a more affordable long-term solution.

• Flexible Size & Shape - Video walls provide unique versatility, and can be wall-mounted, free-standing, curved, non-rectangular, three-dimensional, and can be small enough to be portable or scaled to massive dimensions.

Video Walls – The Ultimate Visualization System

“Master Video’s turn-key Video Wall solutions are designed for any environment, whether it’s for marketing promotions, critical decision-making, operations management, large-scale collaborations, or for enhanced learning and research visualizations.”
Brandon Lawshe – Vice President

CONTACT MASTER VIDEO

Digital Signage

Master Video · 01/28/2021 ·

• DYK - The First Neon Sign was for a Paris Hairdresser that lit-up the Boulevard Montmartre in 1912, drawing-in vast crowds who wanted to see the “Liquid Fire”.

Why Digital Signage?

The first ‘Neon’ lamp, from the Greek word "neos," meaning "the new gas, was invented at the turn of the 20th Century by French engineer, Georges Claude, who envisioned molding gas-filled glass tubes into advertising signs that would command attention day or night.

Dubbed “Liquid Fire,” the new technology made its way to the U.S.A. in 1923, first used atop a Los Angeles Hotel for the Packard Automobile.

Today, Digital Signage provides more than just advertising, it provides critical analytics and content management to provide a measurable ROI.

Digital Signage Benefits

Digital Signage goes far beyond advertising, it is a critical component in business today, from Corporate Communications and Emergency Information to Education and Entertainment. Digital Signage heightens the Customer Experience and Increases Efficiency.

Messaging
Real-Time Information, Education, and Wayfinding Services.

Marketing
Interactive Experiences, Brand Awareness, and Analytics.

Merchandising
Digital Advertising, User Engagement, and Increased ROI.

These 7 Key Elements of Digital Signage provide clarity for connecting the dots on any and all digital signage projects.

Next-Generation Digital Signage Solutions

Master Video’s Digital Signage Solutions provide information over a network to effectively communicate important messaging in a dynamic changing format that communicates vital real-time information that is critical in today’s business environment.

We offer interactive experiences, video walls, and kiosks, to stimulate engagement and provide important information, directions, education, entertainment, and communication facility-wide.

“Our Digital Signage Solutions allow you to customize and update interactive digital sign content from anywhere, anytime with an internet connection to improve the customer experience and increase operational efficiencies.”

Brandon Lawshe – Vice President

CONTACT MASTER VIDEO